Tuesday, December 6, 2011
Ads of the World
I thought it would be appropriate to post this webpage. Though all of the posts that I used using this sight I targeted the Serbia region but, it is interesting to see a very font base in all print and even video advertising in our modern market. I find this to be a huge reason why we see this in the work of Slavimir Stojanovic. Furthermore there is a trend of minimalism. Not normally on the extent of Stojanovic but, pretty close. Through this research I found that Slavimir's art is almost the epitome of modern advertising. Have a look for yourself. http://adsoftheworld.com/
Slavimir Stojanovic Futuro Dance
A video by and of Slavimir Stojanovic that is actually pretty funny. Also very similar to the previous post of the mtv advertisement. Again just one shot and very simple. This is an art piece though rather than just a joke because, it can be found on his official website. http://www.slavimir.com/
Serbian TV Ad
Though in video we see a very simple commercial with only one shot and an animation at the end of it. With the same characterization of the print ads of the region.
Regional Ads
These are more ads just from Serbia and other Serbian graphic designers and art directors.
We can really see a similarity in these and the work of Stojanovic. They are very simple and clean but, get the message across very effectively though they are not necessarily trying to sell you something. These could be a result of Slavimir's influence or a common characteristic of the region but, the area does seem to have very characterized ads.
Ljubljana: The Town Where Stojanovic Currently Works
Stojanovic's Career after College
Design career began as an art director at S-Tim Bits & Saci Saci Advertising Balkans. The S-Team Stojanovic got a chance to develop their ideas freely thanks to several major clients Agency ( Sony , Mercedes Benz , Michelin , Coca-Cola), which after some time leading to literal rebirth Serbian graphic design and advertising.Stojanovićev Sačiju work has also brought many important international prize (about 150), and I Stojanovic has become one of najhvaljenijih designers in Central Europe. Stojanovićev probably best known work is the logo of radio station B92 , a leading independent media outlet in Serbia, for which he won twice Stojanovic MTV Free Your Mind. He has also worked to design album covers a variety of Serbian artists ( Rambo Amadeus , Playboy , A. K , et al.).
At the end of the nineties he moved to Ljubljana where he spends a year in the company Compass Design as creative director.
Today he works in Arih design in Ljubljana and the owner of the creative service Futuro.
This is a translated exert from Wikipedia from Serbian.
The University of Arts in Belgrad
http://www.arts.bg.ac.rs/rektoraten/
This is where Slavimir Stojanovic first received his education before going to the University of Gothenburg Sweden.
This is where Slavimir Stojanovic first received his education before going to the University of Gothenburg Sweden.
The Public University which he attended in Belgrad.
| History of the University | ||
Further down the page you will see a list of the rectors and they have great portraits. I am not sure if they did the portraits themselves but, I love how each of them are so different. | ||
The University of Gothenburg Sweden
Here is a link to the university in which Slavimir attended and graduated.
http://www.goart.gu.se/education/
http://www.goart.gu.se/education/
Swedish Art
Slavimir Stojanovic studied at the University of Gothenburg in Sweden so it is important to understand Swedish art to understand his influence. Here is a piece by a famous Swedish painter and illustrator Jane Bergerlind. We again see many vivid colors and a contrasting scene.
An Advertisement by JANDL
Article from the New York Time's about Eastern European Advertising
THE MEDIA BUSINESS; Cautiously, Advertisers Rush to Eastern Europe
With little fanfare, Hungarians have been eating Herz Salami for decades. Soon, they are going to learn why they should eat competing salamis, one ad at a time.
With the opening of the Eastern European economies over the last two years, Western advertising agencies have been rushing to set up shop in the region. Their biggest challenge is to develop strategies for marketing to people who have never seen an American-style ad campaign.
In the last year, 16 large agencies have opened 31 offices in Eastern Europe and the Soviet Union. Last week, the Leo Burnett Company announced that it would open agencies in Warsaw, Budapest and Prague. Wary of Advertising
Both Eastern European advertisers and their Western counterparts are expected to face difficulties in countries where most people are wary of advertising.
"It's important for global consumer products to plant their flags in these countries," said Carl Spielvogel, chairman and chief executive of Backer Spielvogel Bates Worldwide. "But the potential for short-term profit isn't there because there isn't a capitalist free-market structure on which to hang their efforts."
For some Eastern European companies, advertising and marketing are new concepts. In Hungary, for example, Herz Salami was state-owned and never had any competition, so it never had to advertise, said Gerhard Puttner, the president of Dr. Puttner & BSB, the Vienna unit of Backer Spielvogel Bates. But with Western meat companies expected to enter the Hungarian market soon, Herz is going to have to use turn to jingles and 30-second spots, he said.
The salami maker has a lot of catching up to do. "Companies in the East want to develop Western marketing habits, but when they go to do it, they realize that they are 20 to 30 years behind," Mr. Puttner said. Serious Image Problems
Eastern European companies also face a serious image problems. Most Eastern Europeans perceive local goods as being of low quality. "It's impossible to overcome perception unless products already have a great reputation, like a cavier or vodka," Mr. Puttner said.
To help change things, Dr. Puttner & BSB plans to teach marketing and advertising techniques at the University of Vienna to more than 200 Eastern Europeans and Russians.
Western companies are faced with a different problem: consumers wearied by years of propaganda, who are likely to find advertising repugnant.
"Advertising is the last thing these people need right now," said Michael Conrad, the president and director of creative services at Leo Burnett International.
Several agencies, including D'Arcy Masius Benton & Bowles and McCann-Erickson, have already done extensive market research on Eastern Europe to find what consumer there do want.
"At the moment, what our Western clients are looking for is not advertising; it's understanding of their markets," said Simon Goode, the corporate director at Saatchi & Saatchi Advertising in London.
Until recently, marketing in Eastern Europe has been somewhat unsophisticated. "There is really more of a pull strategy used," said Bernd M. Michael, chief executive and managing partner of the Grey Group Germany in Dusseldorf. "Pull means you tell the consumer what you have and he will ask you for it. Push means you distribute widely and people discover you. With the pull apprach, you need innovative ways to distribute. Most Western companies are driving into these little towns and selling mainly low-priced goods out of trucks."
For Eastern European and Western advertisers alike, the experts have the same creative advice: keep it simple.
"The ads will have to be basic print, and the most rudimentary, fundamental ads around," Mr. Spielvogel said. "Eye it, try it and buy it may be the watch words."
For example, the B.S.B. company in Budapest, Europrisma & BSB, is concentrating on print advertisements for such Western clients as Minolta cameras, Mercedes-Benz automobiles and Ikea furniture.
And Mr. Puttner recommends that advertisers not depend on imitating Western advertising in Eastern Europe. "It would be a major mistake to try life-style advertising, because their life styles are just beginning," he said. "They must develop their own style by drawing from their own heritage."
Postcards
Here is an article about some postcards that Slavimir Stojanovic created through his Futuro Art (not to be confused with Futuro Work).
http://laurenpuglia.com/2010/01/31/belgrade-stuff-slavamir-stojanovic/
http://laurenpuglia.com/2010/01/31/belgrade-stuff-slavamir-stojanovic/
Textiles of Eastern Europe
The use of textiles is a prominent form of art in eastern european nations. We can see this simple very pattern like structure in many of Stojanovic's work.
Art of Djordje Ozbolt
Serbian Artist Djordje Ozbolt
Djordje Ozbolt
Born: 1967
Lives: London
Shown by: 303 Gallery C12 Herald St D11
Mining a variety of art-historical styles, tropes and visual references, Serbian artist Djordje Ozbolt’s simply composed paintings conceal a sharp political tongue. His strategies range from the deft puncturing of pompous ideals and the undermining of grand narratives to the highlighting of exploitation in a variety of fields; the fetishization of African art in Postcolonial Discourse (2010), in which a meat-filled Delft bowl balances atop a half-sunken African sculpture, and the icon-like imagery of Baby Jesus Brings Rain to Africa (2010) are used to scrutinize the religious commodification of a continent. Elsewhere, Ozbolt’s ease at concealment in pastiche and humour takes on advertising ploys, political figureheads and cultural identity in a quietly surreal register with a sliding scale of outrage. (PT)-http://www.friezeartfair.com/yearbook/artist/100046755/
Serbian Art
St Nicholas of Myra: An Ex-Voto Offering. 1987
Here is a piece of Serbian art. We see the same vivid colors that is used in the work of Stojanovic. Also sharp contrasts between the colors breaking this from reality into something more.
Mirko Ilic: Revolutionary Croation Bosnian Graphic Designer
An influence of Stojanovic was Mirko Ilic, a neighbor to the north. We can see a pretty sharp resemblance between the two's work but, not so much as the polish poster designers.
These two are of Mirko ILIC.
This is one of Stojanovic, both images show 3 pure colors in striking similarity and orientation.
This is one of Stojanovic, both images show 3 pure colors in striking similarity and orientation.
An Interesting Article on the History of Advertising
This article shows how advertising from mass production was born and how it evolved. It also gives us some insight on some of the influential figures in the course of the history of advertising.
http://www.designhistory.org/advertising_fall_08.html
http://www.designhistory.org/advertising_fall_08.html
Mass Production And Advertising
Mass production calls for mass consumption. Thus mass production helped create the modern advertising industry as manufacturers sought to make consumers buy their products. But what if everyone already had bought a car? Partly to give customers more choices, partly to give those who already owned a car a reason to buy another, in the 1920s GM began creating a new version of its cars each year. In the 1930s, Ford followed. While mass-production purists like Henry Ford felt this was a marketing gimmick more appropriate for clothes than cars, most consumers were happy to finally have more choice in what they bought. Further, the Model T had been designed purely to function well. Many found it ugly. The Model A was considered far more visually appealing. Industrial design became important in winning customers. Just because hundreds of thousands of copies of a product were made did not mean they had to be visually uninteresting.
-Science.jrank.org
Advertising
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
-Wikipedia
http://en.wikipedia.org/wiki/Advertising
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
-Wikipedia
http://en.wikipedia.org/wiki/Advertising
Slavimir Stojanovic's Futuro compared to Anne Truitt's Minimalism
Tuesday, November 29, 2011
Another comparison between Slavimir Stojanovic and an inspirational designer from the United States Woody Pirtle
A Comparison Between a Slavimir Stojanovic Illustration and a Polish poster by Tadeusz Gronowski
Slavimir's Illustration shows a striking resemblence of this classic poster by Tadeusz Gronowski. Slavimir has spoken highly of the masters of poster design of Poland and we can see a striking relevance in composition of these two peices.
Tuesday, October 25, 2011
Thursday, October 13, 2011
Midterm Assignment
Chris Brown
Professor Peter Winant
AVT 101
10/12/2011
Slavimir Stojanovic
My research project will be based on Slavimir Stojanovic, an international graphic artist who has brought revolutionary designs to the advertising industry. Stojanovic was born in 1969 in Belgrade, Yugoslavia (now Serbia) where his design career also began at age 16. He studied in Belgrade at Design Highschool and the Academy of for Applied arts and Design then went to HDK in Gotheburg, Sweden. In his still continuing career he has acquired more than 200 international awards for his design and advertising.
The art of Slavimir Stojanovic very much retracts from the ex-communist advertising that was rampant in Eastern Europe at the time. The advertising that was around was very straight forward and reasoned with the viewer in order to sell the product. Stojanovic's ads were very symbolic and appealing to the eye which was in sharp contrast with the ads of the time. This is the difference between hard copy and no copy (without using words) advertising and is what put his work into the spotlight.
This idea of no copy advertising give his art a language of its own. He conveys messages through symbols, puns, and paradoxes which I find to be very clear and fascinating. For example the logo he did for the Sony Walkman is simply a musical note with a foot as end of the note. Though a very simple idea it gives us exactly what we need to know about the product reflecting the title perfectly.
Growing up into a society that has had drastic political and economic changes must have been a huge influence on his art and life. His website has actually been down due to a hacker group from a neighboring country Kosovo accusing him and every Serbian of being war criminals due to the recent conflicts between them. This is reflected in his work which is very against ethnic hatred and violence contrasting from the violence that has happened to and from his country. His art seems to be an escape from this reality yet the emotion is still read.
Another point that is very much effects the art of Slavimir Stojanovic is the economy. Serbia has had an economic revolution drastically moving from a communist led planned economy to a democratic led market economy which has had a huge effect on his art. Leading in the field of advertising design in Serbia we see a constant theme in his art. For example he has an image santa clause in his underwear to represent the effect of the recession on the economy. We see his commercial work directly reflecting onto his art work as well (which he defines as two different things). In a recent show of his “Instructions, Directions, and other Cases” he describes mass communication and commercial society and the understanding of life from the eyes of a commercial designer.
Slavimir Stojanovic has also started a creative service unit called “Futuro”. This I believe captures Slavimirs beliefs. He made the company then he split it into two separate companies one of art and the other of commercial work. He believes that art and commercial work feed each other in endless inspiration. This is directly similar to his own life where he balances his commercial work and his art career as two separate entities yet very both reflect each other.
We also see him bringing outside idea's into his own country developing their commercial industry and the country as a whole. We see him bringing in characteristics from the Polish poster makers as well as a new use and focus on font in graphics. Though his work is international he constantly keeps his center in Serbia. Furthermore he brings a wealth of knowledge of what sells on the international scale making him one of the top advertising directors in the country.
His work heavily brings us an understanding of what sells. Looking at his exhibitions everything looks so appealing, with light colors and simple characters and symbols. The art makes you feel like you want to buy something, maybe an idea, as if he is selling something to you. This seems to further his message of how these images dictate our perception of our understanding of life. Slavimir Stojanovic is an artist that has learned a lot about developing an appealing style of art and design with clear concise messages in the same way that his home country has developed to a democratic capitalist nation. He has truly revolutionized advertising as well as artistic design.
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