Ads of the World

I thought it would be appropriate to post this webpage. Though all of the posts that I used using this sight I targeted the Serbia region but, it is interesting to see a very font base in all print and even video advertising in our modern market. I find this to be a huge reason why we see this in the work of Slavimir Stojanovic. Furthermore there is a trend of minimalism. Not normally on the extent of Stojanovic but, pretty close. Through this research I found that Slavimir's art is almost the epitome of modern advertising. Have a look for yourself. http://adsoftheworld.com/

Slavimir Stojanovic Futuro Dance

A video by and of Slavimir Stojanovic that is actually pretty funny. Also very similar to the previous post of the mtv advertisement. Again just one shot and very simple. This is an art piece though rather than just a joke because, it can be found on his official website. http://www.slavimir.com/

Serbian TV Ad

Though in video we see a very simple commercial with only one shot and an animation at the end of it. With the same characterization of the print ads of the region.

Regional Ads

These are more ads just from Serbia and other Serbian graphic designers and art directors.

We can really see a similarity in these and the work of Stojanovic. They are very simple and clean but, get the message across very effectively though they are not necessarily trying to sell you something. These could be a result of Slavimir's influence or a common characteristic of the region but, the area does seem to have very characterized ads. 

Another Serbian Ad

Belgrad Specific Advertisement

Serbian Advertisement

Another Ad by the Team Bates Saatchi & Saatchi yet Again

Another Ad by the Team Bates Saatchi & Saatchi

Ljubljana: The Town Where Stojanovic Currently Works

This is the town in which Slavimir currently resides and works. Stumbling around the website I found that the city actually had a very large art community and many galleries. I found the art on the pages of the galleries very different from the work of Stojanovic though. They were much darker than his light designs in mood and physical tone. Here is a screen capture from one of the webpages.

I also read that Slavimir's design style and work was a reaction to the previous oppressive style of the communist regimes. This art seems like another reaction to this.

Stojanovic's Career after College

Design career began as an art director at S-Tim Bits & Saci Saci Advertising Balkans. The S-Team Stojanovic got a chance to develop their ideas freely thanks to several major clients Agency ( Sony , Mercedes Benz , Michelin , Coca-Cola), which after some time leading to literal rebirth Serbian graphic design and advertising.Stojanovićev Sačiju work has also brought many important international prize (about 150), and I Stojanovic has become one of najhvaljenijih designers in Central Europe. Stojanovićev probably best known work is the logo of radio station B92 , a leading independent media outlet in Serbia, for which he won twice Stojanovic MTV Free Your Mind. He has also worked to design album covers a variety of Serbian artists ( Rambo Amadeus , Playboy , A. K , et al.).

At the end of the nineties he moved to Ljubljana where he spends a year in the company Compass Design as creative director.

Today he works in Arih design in Ljubljana and the owner of the creative service Futuro.

This is a translated exert from Wikipedia from Serbian. 

-http://sr.wikipedia.org/wiki/%D0%A1%D0%BB%D0%B0%D0%B2%D0%B8%D0%BC%D0%B8%D1%80_%D0%A1%D1%82%D0%BE%D1%98%D0%B0%D0%BD%D0%BE%D0%B2%D0%B8%D1%9B 

The University of Arts in Belgrad

http://www.arts.bg.ac.rs/rektoraten/

This is where Slavimir Stojanovic first received his education before going to the University of Gothenburg Sweden.

Some of his Rectors

-http://www.arts.bg.ac.rs/rektoraten/uu/?id=istorijatuu

The Public University which he attended in Belgrad.

History of the University

Beginning of education in the field of arts in Serbia University of arts in Belgrade unites four arts faculties – Faculty of music arts, Faculty of fine arts, Faculty of drama arts and Faculty of applied arts. First community of these institutions was formed on 10 June 1957, when the People’s Assembly of the People’s Republic of Serbia adopted a Law on Arts academy, as the community of arts academies. Two decades later, on 21 May 1973, art academies grow into faculties of arts, and Arts academy becomes University of arts, the second independent University of Belgrade. Sole faculties of the University have somewhat longer tradition. High arts education starts with the establishment of first high education schools – on 31 March 1937 a Regulation was adopted on formation of Music academy (with drama section) and Arts academy (on which disciplines of fine arts were studied), members of expert commissions were named and creation of educational plans and programs was initiated, choice of educational human resources and preparations for admittance of first generation of students in the fall of 1937. By their foundation, these two high education schools were crowned by efforts of many engaged persons who worked on the establishment of arts education in our country. From first ideas about arts schools (Dimitrije Jovanovic in 1845 on foundation of “Lively place of teaching”, private musical school of Milan Milovuk worked as a part of Belgrade singing society since 1853, and Acting school Aleks Bocvanski as a part of the National Theatre in Belgrade which began to work 1869) until the formation of high educational institutions a long path of development of arts pedagogy was crossed and significant results were made. Continual work was achieved only when Serbian drawing and painting school founded in 1895 (in 1905 it changes its name and becomes Arts-craftsmanship school), Mokranjac Serbian musical school founded in 1899 and musical school “Stankovic” founded in 1911. They are joined after First World War by Arts school and State theatre school with acting and ballet sections. Aiming to develop film creativity, Committee for cinematography and the Presidency of the Government of Federal People’s Republic of Yugoslavia on the 5th of May 1947, adopts a decision for creation of High education school for film acting and directing. By the end of 1948 (26 November), Academy of applied arts was founded. Academy of theatre arts was founded by the Regulation of the government of FPRY on 11 December 1948. At the time, the Musical academy intensively developed where new sections where founded and the number of students increased. In 1950, government of FPRY adopts a decision on joining the Academy of theater arts and High education school for film acting and directing into Academy of theater arts. From 22 December 1962 the Academy of theatre arts changed its name to Academy of theatre, film, radio and television, and in 1973 it changed to Faculty of drama arts. University of arts in Belgrade promotes today artistic creativity and diversity as a brand of national culture of Serbia. With a wide specter of study programs from art fields, its educational human resources, as well as the artwork, University of arts in Belgrade still represents a cultural center beyond of the borders of the Balkans. As a part of Bologna educational process, we will contribute to development of European university of arts education. http://www.arts.bg.ac.rs/rektoraten/uu/?id=istorijatuu Further down the page you will see a list of the rectors and they have great portraits. I am not sure if they did the portraits themselves but, I love how each of them are so different.

The University of Gothenburg Sweden

Here is a link to the university in which Slavimir attended and graduated.

http://www.goart.gu.se/education/

Swedish Art

Slavimir Stojanovic studied at the University of Gothenburg in Sweden so it is important to understand Swedish art to understand his influence. Here is a piece by a famous Swedish painter and illustrator Jane Bergerlind. We again see many vivid colors and a contrasting scene.

An Advertisement by JANDL

This is an advertisement by another advertising agency focused on the Eastern European marketplace. We can a see some similarities in the clean text and the colors but, a striking difference from the work of Stojanovic and Futuro.

Some More Eastern European Textile Designs

Article from the New York Time's about Eastern European Advertising

THE MEDIA BUSINESS; Cautiously, Advertisers Rush to Eastern Europe

Published: April 01, 1991

With little fanfare, Hungarians have been eating Herz Salami for decades. Soon, they are going to learn why they should eat competing salamis, one ad at a time.

With the opening of the Eastern European economies over the last two years, Western advertising agencies have been rushing to set up shop in the region. Their biggest challenge is to develop strategies for marketing to people who have never seen an American-style ad campaign.

In the last year, 16 large agencies have opened 31 offices in Eastern Europe and the Soviet Union. Last week, the Leo Burnett Company announced that it would open agencies in Warsaw, Budapest and Prague. Wary of Advertising

Both Eastern European advertisers and their Western counterparts are expected to face difficulties in countries where most people are wary of advertising.

"It's important for global consumer products to plant their flags in these countries," said Carl Spielvogel, chairman and chief executive of Backer Spielvogel Bates Worldwide. "But the potential for short-term profit isn't there because there isn't a capitalist free-market structure on which to hang their efforts."

For some Eastern European companies, advertising and marketing are new concepts. In Hungary, for example, Herz Salami was state-owned and never had any competition, so it never had to advertise, said Gerhard Puttner, the president of Dr. Puttner & BSB, the Vienna unit of Backer Spielvogel Bates. But with Western meat companies expected to enter the Hungarian market soon, Herz is going to have to use turn to jingles and 30-second spots, he said.

The salami maker has a lot of catching up to do. "Companies in the East want to develop Western marketing habits, but when they go to do it, they realize that they are 20 to 30 years behind," Mr. Puttner said. Serious Image Problems

Eastern European companies also face a serious image problems. Most Eastern Europeans perceive local goods as being of low quality. "It's impossible to overcome perception unless products already have a great reputation, like a cavier or vodka," Mr. Puttner said.

To help change things, Dr. Puttner & BSB plans to teach marketing and advertising techniques at the University of Vienna to more than 200 Eastern Europeans and Russians.

Western companies are faced with a different problem: consumers wearied by years of propaganda, who are likely to find advertising repugnant.

"Advertising is the last thing these people need right now," said Michael Conrad, the president and director of creative services at Leo Burnett International.

Several agencies, including D'Arcy Masius Benton & Bowles and McCann-Erickson, have already done extensive market research on Eastern Europe to find what consumer there do want.

"At the moment, what our Western clients are looking for is not advertising; it's understanding of their markets," said Simon Goode, the corporate director at Saatchi & Saatchi Advertising in London.

Until recently, marketing in Eastern Europe has been somewhat unsophisticated. "There is really more of a pull strategy used," said Bernd M. Michael, chief executive and managing partner of the Grey Group Germany in Dusseldorf. "Pull means you tell the consumer what you have and he will ask you for it. Push means you distribute widely and people discover you. With the pull apprach, you need innovative ways to distribute. Most Western companies are driving into these little towns and selling mainly low-priced goods out of trucks."

For Eastern European and Western advertisers alike, the experts have the same creative advice: keep it simple.

"The ads will have to be basic print, and the most rudimentary, fundamental ads around," Mr. Spielvogel said. "Eye it, try it and buy it may be the watch words."

For example, the B.S.B. company in Budapest, Europrisma & BSB, is concentrating on print advertisements for such Western clients as Minolta cameras, Mercedes-Benz automobiles and Ikea furniture.

And Mr. Puttner recommends that advertisers not depend on imitating Western advertising in Eastern Europe. "It would be a major mistake to try life-style advertising, because their life styles are just beginning," he said. "They must develop their own style by drawing from their own heritage."

-http://www.nytimes.com/1991/04/01/business/the-media-business-cautiously-advertisers-rush-to-eastern-europe.html?src=pm

Postcards

Here is an article about some postcards that Slavimir Stojanovic created through his Futuro Art (not to be confused with Futuro Work).

http://laurenpuglia.com/2010/01/31/belgrade-stuff-slavamir-stojanovic/

Twitter Post by The Daily Heller

Textiles of Eastern Europe

The use of textiles is a prominent form of art in eastern european nations. We can see this simple very pattern like structure in many of Stojanovic's work.

Art of Djordje Ozbolt

We see a sharp contrast in colors as well as bold pure colors that seem to clash. This shows a lot of resemblance to the work of Stojanovic.

Serbian Artist Djordje Ozbolt

 

 

Djordje Ozbolt

Born: 1967

Lives: London

Shown by: 303 Gallery C12 Herald St D11

Mining a variety of art-historical styles, tropes and visual references, Serbian artist Djordje Ozbolt’s simply composed paintings conceal a sharp political tongue. His strategies range from the deft puncturing of pompous ideals and the undermining of grand narratives to the highlighting of exploitation in a variety of fields; the fetishization of African art in Postcolonial Discourse (2010), in which a meat-filled Delft bowl balances atop a half-sunken African sculpture, and the icon-like imagery of Baby Jesus Brings Rain to Africa (2010) are used to scrutinize the religious commodification of a continent. Elsewhere, Ozbolt’s ease at concealment in pastiche and humour takes on advertising ploys, political figureheads and cultural identity in a quietly surreal register with a sliding scale of outrage. (PT)

-http://www.friezeartfair.com/yearbook/artist/100046755/

Serbian Art

St Nicholas of Myra: An Ex-Voto Offering. 1987

Here is a piece of Serbian art. We see the same vivid colors that is used in the work of Stojanovic. Also sharp contrasts between the colors breaking this from reality into something more.

Mirko Ilic: Revolutionary Croation Bosnian Graphic Designer

An influence of Stojanovic was Mirko Ilic, a neighbor to the north. We can see a pretty sharp resemblance between the two's work but, not so much as the polish poster designers.

 These two are of Mirko ILIC.

This is one of Stojanovic, both images show 3 pure colors in striking similarity and orientation.

An Interesting Article on the History of Advertising

This article shows how advertising from mass production was born and how it evolved. It also gives us some insight on some of the influential figures in the course of the history of advertising.


http://www.designhistory.org/advertising_fall_08.html

Mass Production And Advertising

Mass production calls for mass consumption. Thus mass production helped create the modern advertising industry as manufacturers sought to make consumers buy their products. But what if everyone already had bought a car? Partly to give customers more choices, partly to give those who already owned a car a reason to buy another, in the 1920s GM began creating a new version of its cars each year. In the 1930s, Ford followed. While mass-production purists like Henry Ford felt this was a marketing gimmick more appropriate for clothes than cars, most consumers were happy to finally have more choice in what they bought. Further, the Model T had been designed purely to function well. Many found it ugly. The Model A was considered far more visually appealing. Industrial design became important in winning customers. Just because hundreds of thousands of copies of a product were made did not mean they had to be visually uninteresting.

-Science.jrank.org

<a href="http://science.jrank.org/pages/4163/Mass-Production-Mass-production-advertising.html">Mass Production - Mass Production And Advertising</a>

Advertising

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

-Wikipedia

http://en.wikipedia.org/wiki/Advertising

Slavimir Stojanovic's Futuro compared to Anne Truitt's Minimalism

In this comparison we see how minimalistic Stojanovic's work is. We see pure solid colors and very simple boxy designs. Anne Truitt is an American minimalist artist of the mid 10th century. What I found interesting was that she graduated with a degree in psychology. Which is arguably the base of advertising which is the work of Stojanovic. I think that this shows a pronounced idea of psychology in his work.